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Posts Tagged ‘The Scotsman’

the road to 2034

Tuesday, June 1st, 2010

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Getting some v nice coverage for our latest BRU campaign.

The Scotsman have a big plump piece today - it can be viewed here.

The Sun have gloriously gone to town with the story.

There’s even some real live coverage of the press conference on the Mirror’s website (assuming you don’t mind sitting through the Kleenex ad first).

But find it all in its purest form on the IRN-BRU website here. Have fun.

a new approach to advertising

Friday, May 7th, 2010

Words of wisdom in The Scotsman from our illustrious leader. (Richard Marsham, I mean, not Victoria Raimes.)

famous at last

Thursday, April 1st, 2010

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“managed to get the marketing right”

Tuesday, March 23rd, 2010

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Rather lovely article in today’s Scotsman (courtesy of Jim Wolff, kindda) about IRN-BRU and its continuing success. Thanks to Mr White for his kind words. (Although see how I’m trying to take credit there for the ongoing efforts and tremendous hard work of the Barr’s marketing team.)

Their sales results are pretty stupendous when you consider what the rest of the market is doing. Long may it last.