Act Against Harm
Wednesday, October 14th, 2009I’ve had a veritable abundance of ads on TV recently. Nice when it works out like that. Of course, I cavalierly say “I” when in fact, I’ve had some small tenuous association with their initial creation of the scripts but little more involvement than that. Nonetheless, I still feel that delightful flutter when I see them on air.
So the most recent addition to the airwaves was for the Scottish Government and is designed to raise awareness of new legislation intended to protect adults at risk of harm. An incredibly thorny issue as you can imagine but a couple of rounds of creative testing research later, we found ourselves with rather an elegant solution courtesy of gentleman of the agency, Andy Archer. David Eustace directed and did a very fine job. Judge for yourselves here.