“managed to get the marketing right”
Tuesday, March 23rd, 2010
Rather lovely article in today’s Scotsman (courtesy of Jim Wolff, kindda) about IRN-BRU and its continuing success. Thanks to Mr White for his kind words. (Although see how I’m trying to take credit there for the ongoing efforts and tremendous hard work of the Barr’s marketing team.)
Their sales results are pretty stupendous when you consider what the rest of the market is doing. Long may it last.