Getting some v nice coverage for our latest BRU campaign.
The Scotsman have a big plump piece today - it can be viewed here.
The Sun have gloriously gone to town with the story.
There’s even some real live coverage of the press conference on the Mirror’s website (assuming you don’t mind sitting through the Kleenex ad first).
But find it all in its purest form on the IRN-BRU website here. Have fun.
Well today has been a day of excitement - although it would be more accurate to say the excitement began at 18:41 yesterday - as the new IRN-BRU ad aired last night.
Several months in the making, many meetings and lots of late night phone calls later, it still never fails to thrill me when the fruits of our labours make it to the airwaves. This time around, the end result is a huge tribute to Mikey, Mark, Les, Ed and Gillian. As well as our ever courageous clients over at Barrs. To whom all, thanks.
I’ve been checking twitter obsessively to observe “real-time” feedback, disregarding a bunch of 14 year olds who told me dismissively in a co-creation session a couple of weeks ago that twitter is dead. The journalists have been pretty kind. We’ve had a couple of lovely emails from Other Clients already (thanks, David Craik, newly of Bright Digital Marketing). So, so far, so good, as they say.
But don’t be so foolish as to take my word for it. Judge for yourselves here.
Rather lovely article in today’s Scotsman (courtesy of Jim Wolff, kindda) about IRN-BRU and its continuing success. Thanks to Mr White for his kind words. (Although see how I’m trying to take credit there for the ongoing efforts and tremendous hard work of the Barr’s marketing team.)
Their sales results are pretty stupendous when you consider what the rest of the market is doing. Long may it last.
Following on from my twixt Christmas and New Year post, I happened across this reverie today. Doubly impressive from an American I’d say!
It warms the so-called cockles of my heart that IRN-BRU is such a charmingly fundamental part of Christmas up here. In the twixt Christmas lull, I was idling over twitter commentary on BRU yesterday and there’s an astonishing amount. Fuelled by the current Carnival in Glasgow.
And today I was happy to find a reverential post from this incredibly cool looking family. Read and marvel at the tiny part we / they play in making Christmas a tiny bit more Christmassy (maybe).
Send all your Christmas cards courtesy of IRN-BRU here. Lovely stuff.
There’s a rather fine tribute here to the IRN-BRU Homecoming Heritage Can.
The can, should you not have seen it in the shops and studied the copy on its behind, features the original 1947 can design.
Hats off to Christine Berrie, Glasgow-based illustrator, for her lovingly crafted illustration. And hats off to BRU for a great idea. I’ve been quizzed by all sorts of people from research respondents, their parents, shopkeepers and hairdressers about the thinking behind the can. A sign of success I think.
In case you missed it last night, the Can Clan extravaganza can now be found here.
Lauren pointed me towards this in yesterday’s Metro. Clearly, a girl of taste. The scan doesn’t quite do it justice but if you check out the original, you’ll appreciate how delicately the drink glows in the sunset amidst the revellers.