IRN-BRU Mark 2
Tuesday, January 5th, 2010Following on from my twixt Christmas and New Year post, I happened across this reverie today. Doubly impressive from an American I’d say!
Following on from my twixt Christmas and New Year post, I happened across this reverie today. Doubly impressive from an American I’d say!
It warms the so-called cockles of my heart that IRN-BRU is such a charmingly fundamental part of Christmas up here. In the twixt Christmas lull, I was idling over twitter commentary on BRU yesterday and there’s an astonishing amount. Fuelled by the current Carnival in Glasgow.
And today I was happy to find a reverential post from this incredibly cool looking family. Read and marvel at the tiny part we / they play in making Christmas a tiny bit more Christmassy (maybe).
Send all your Christmas cards courtesy of IRN-BRU here. Lovely stuff.
There’s a rather fine tribute here to the IRN-BRU Homecoming Heritage Can.
The can, should you not have seen it in the shops and studied the copy on its behind, features the original 1947 can design.
Hats off to Christine Berrie, Glasgow-based illustrator, for her lovingly crafted illustration. And hats off to BRU for a great idea. I’ve been quizzed by all sorts of people from research respondents, their parents, shopkeepers and hairdressers about the thinking behind the can. A sign of success I think.
In case you missed it last night, the Can Clan extravaganza can now be found here.

Lauren pointed me towards this in yesterday’s Metro. Clearly, a girl of taste. The scan doesn’t quite do it justice but if you check out the original, you’ll appreciate how delicately the drink glows in the sunset amidst the revellers.
And we are. Triumph at the Roses last night for the IRN-BRU “If” ad. A best commercial award, a best copywriting and a grand prix. And an equally well-deserved award for an exceptionally fine Government DM piece from Sean and Caroline. Fantastic work.