lastminute
Tuesday, March 23rd, 2010As ever, Jason Stone is beautifully on the money in his ad reviews.
Check out the lastminute ad currently nestling on his home page, plus his write up.
Kick off your slippers, indeed. It’s lovely stuff.
As ever, Jason Stone is beautifully on the money in his ad reviews.
Check out the lastminute ad currently nestling on his home page, plus his write up.
Kick off your slippers, indeed. It’s lovely stuff.
At last, deserved recognition for the man with his finger on Britain’s cultural pulse.
Continued this morning when I read his overview of the new Morrisons ad:
What fresh hell is this? Melanie Sykes and Nick Hancock now seem to be contriving a relationship to flog the hideous-looking and bizarrely-cheap summer food available from Morrisons. The yellow bars top and bottom on Morrisons ads are like a warning.
My particular favourite moment was Melanie Sykes trying to make “a pack of diced pork” sound appetising. Well-paid work if you can get it, I suppose.
Ad hunting again for a client presentation and as ever, the experience is vastly improved by a whole bunch of ascerbic commentary from Jason Stone for David Reviews. Ed and I frequently chat about his wit. And it does make a fairly time-intensive process pass with a little more zing.
My particular favourite today is his observation about Apple’s ad for the ‘greenest macBook ever’. If I may take the liberty of quoting him:
This animated ad boasts of all the steps taken by Apple to make their latest MacBook the greenest yet. It fits in with Apple’s image that they would go after this accolade and no doubt their muesli-munching, sandal-wearing devotees will swing their kaftans with delight.
Delightful.