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A twelve day blogging absence when I’ve been at work for most of those days isn’t really acceptable I’d suggest. So for this, apologies. I can only blame busy-ness. A feeble excuse I know.

So apologies for being a little late in the day to draw your attention to this rather superb campaign just produced for Know The Score. Bundles of research with 18 to 24 year olds, the biggest users (mostly) of cocaine, demonstrated that:

- they were, by and large, blasé about the dangers of cocaine
- the only health risk that they took half seriously was the possibility of cocaine causing a stroke
- telling them that they might have a stroke as a sole advertising message was felt to be stretching credibility
- but presented as part of a handful of effects, some familiar and others (self-evidently) less so, built belief in the possibility and so encouraged them to question their previous perceptions

Six months of research in six lines.

Chris and David have done an absolutely cracking job with the creative. Thanks to them and to Gillian for her ever patient, pro-active and positive account handling. Judge the end result for yourselves here. And be sure to listen to the digital ads for spotify. I’m a bit biased - but they are magic.

Following on from my twixt Christmas and New Year post, I happened across this reverie today. Doubly impressive from an American I’d say!

It warms the so-called cockles of my heart that IRN-BRU is such a charmingly fundamental part of Christmas up here. In the twixt Christmas lull, I was idling over twitter commentary on BRU yesterday and there’s an astonishing amount. Fuelled by the current Carnival in Glasgow.

And today I was happy to find a reverential post from this incredibly cool looking family. Read and marvel at the tiny part we / they play in making Christmas a tiny bit more Christmassy (maybe).

Our lovely Lorna receiving a gift in recognition of her 25 years service - she was there on the very first day The Leith Agency open the doors for business! She’s a legend.

I’m just looking through some online qual research that the fine guys and girls at face have engineered and moderated for us.

The qual was conducted with the Young. And I’m looking through various blog posts and wondering why now and again, they feature a capital D for no particular reason at the end of a sentence.

And then I look again at one particular cap D and I realise to my ageing horror that it’s a : D

Specifically:

Reminds me of when i was a kid

How to make yourself feel old.

I’ve had a veritable abundance of ads on TV recently. Nice when it works out like that. Of course, I cavalierly say “I” when in fact, I’ve had some small tenuous association with their initial creation of the scripts but little more involvement than that. Nonetheless, I still feel that delightful flutter when I see them on air.

So the most recent addition to the airwaves was for the Scottish Government and is designed to raise awareness of new legislation intended to protect adults at risk of harm. An incredibly thorny issue as you can imagine but a couple of rounds of creative testing research later, we found ourselves with rather an elegant solution courtesy of gentleman of the agency, Andy Archer. David Eustace directed and did a very fine job. Judge for yourselves here.

In case you missed it last night, the Can Clan extravaganza can now be found here.

For all those that didn’t make it along to IRN-BRU’s Guinness World Record attempt for the largest ever can-can last Sunday, a glorious technicoloured two minute and thirty second rendition of the attempt will be airing on STV thrice only this week.

Spot times are:
Monday 21st Sept 20.58 - end of Coronation Street
Tuesday 22nd Sept 11.05 - centre break of Journey To The Edge Of The World
Wednesday 23rd Sept 21.15 - centre break of movie What A Girl Wants

Do not miss it!!

Cue a frenzy of bad puns. Here is The Sun with the first of them (but a glowing article so they must be forgiven).