Today, google is celebrating the twentieth anniversary of the Hubble Telescope. My love affair with the googley visuals continues. Because isn’t that lovely? I mean really, isn’t it..?! (Comments on a postcard, please.)
Now is it only me that thinks that this:
is grasping and manipulative whereas this:
is a delicate tactful and subtle response to adverse circumstance..?
Mind you, HSBC got their ad out on at least Wednesday whereas I saw Thomsons’ for the first time today. So perhaps it just demonstrates the virtue of taking a little time over your copywriting…
Yesterday’s Observer Magazine could have been specially assembled with only me in mind.
It featured a rather fine collection of pics of a graffiti project in Philadelphia which made me ooze with envy (sorry, not a very pleasant image though nicely almost alliterative).
And then a poignant article about Camilla Nicholls’ battle with depression.
Dear Observer. It deserves to win its fight against its drooping circulation, I think.
Except for Southern Ireland, apparently. For obvious reasons. But really.
The following blog post from Steve Henry on brandrepublic (or maybe MediaWeek) is a bit of a copywriter’s rant (note the telltale short sentences and giant spaces to give his art plenty space to breathe) but still, a great take on lazy advertising vs. advertising that works.
Well today has been a day of excitement - although it would be more accurate to say the excitement began at 18:41 yesterday - as the new IRN-BRU ad aired last night.
Several months in the making, many meetings and lots of late night phone calls later, it still never fails to thrill me when the fruits of our labours make it to the airwaves. This time around, the end result is a huge tribute to Mikey, Mark, Les, Ed and Gillian. As well as our ever courageous clients over at Barrs. To whom all, thanks.
I’ve been checking twitter obsessively to observe “real-time” feedback, disregarding a bunch of 14 year olds who told me dismissively in a co-creation session a couple of weeks ago that twitter is dead. The journalists have been pretty kind. We’ve had a couple of lovely emails from Other Clients already (thanks, David Craik, newly of Bright Digital Marketing). So, so far, so good, as they say.
But don’t be so foolish as to take my word for it. Judge for yourselves here.
