Starbucks CSR
I discovered with great excitement a couple of months ago that Starbucks were about to launch a promotion with (RED). I always feel vaguely bad buying posh coffee from Starbucks but I have x2 particular favourites which can only be purchased (to my proper satisfaction) from this establishment. So it’s an uneasy marriage of convenience.
The barrista in a Glasgow store convinced me that a forthcoming Starbucks RED card would contribute £5 to the RED fund for every coffee purchased via one of these limited edition RED cards. £5. Hah - I thought. The might of Starbucks is actually going to do some good. I vowed to look out for it.
On Saturday, I spied The Card for the first time in a branch at Haymarket. I snatched it up and brandished it at the barrista. It was the last one in the box. I felt I’d snatched worthy charitable activity from the jaws of almost disappointment. So laboriously we credited my card with some money and I bought my coffees. Only to discover that it was not £5 that went to the RED fund per coffee but 5 pence. Not exactly similar. The blow is softened by the discovery that I now get certain free syrups when I buy coffees - assuming I use this vaguely charitable card.
Tags: RED fund, Starbucks RED Card