nudge
As usual, I’m reading a business bestseller (in this case, Nudge) at least a year after it got popular. However, as a consequence, I was unusually interested in the following from BrandChannel as it provides further ammunition for Messrs Thaler and Sunstein. Apparently, if neighbours are aware of their fellow residents’ energy consumption, they’re more likely to reduce their own. It’s interesting stuff though hidden away here in a slightly rambling article.
Tags: BrandChannel, Nudge, Sacramento Municipal Utility District, Thaler & Sunstein