taking lots of hats off
The other thing which enormously impressed me today was a bunch of ads in the Metro. I don’t normally pick up this scrappy (but much read) publication but am between educational tomes at the moment so was forced to. And I’m glad I did.
This was on page 6.
Followed up with an ad for maggie’s hair salon on page 11. For Jinx’s happy hour on page 15. And then this little beauty on page 22.
All of them referencing a time (9pm), Wednesday’s date and a perky pertinent web address, for example, www.easydosh.biz. Lovely stuff.
So of course I’ve just placidly looked up all of the websites and it takes you to the sky website and specifically, their pre-promotion for The Take which starts on - guess what - Wednesday night. I admit to mild diasppointment at this. I’ve seen tonnes of posters for the show, none of which has remotely picqued my interest. And indeed, looking at the sneak preview trailer, it looks like nothing so much as an expensive, perhaps slightly higher octane version of Eastenders. With a prettier cast. Not nearly pretentious enough to tempt me.
But full marks to them for a brilliantly imaginative teaser press campaign. Very smart thinking.
Tags: The Take